Raiser's Edge NXT FAQs

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Delivery and deliverability

Delivery refers to whether a mailbox provider accepts a message. Deliverability refers to how a mailbox provider determines where to place a message, such as in the recipient's inbox or SPAM folder.

The IP addresses we use to send email include these ranges:

  • 66.45.103.0/25 (Transactional email)

  • 69.48.252.128/25 (Transactional email)

  • 216.235.195.0/24 (Bulk/campaign email)

To ensure your anti-SPAM systems don't filter out email you send to yourself from our servers, we recommend you work with the administrator of your network’s email system to whitelist the following range of IP addresses:

  • 216.235.195.0/24 (Bulk/campaign email)

Also, to help mailbox providers — including the receiving mail server for your organization — verify that you are a legitimate sender, our email system supports multiple authentication methods for your domain. Since you own your domain, we rely on you to manage the authentication for it.

Processing

As an email service provider (ESP), Blackbaud's sending system is robust and scales well for clients both large and small. Since our system can send large numbers of messages simultaneously, we conform to standards for high-volume senders to ensure email delivery.

Raiser’s Edge NXT automatically suppresses a constituent from mailings when:

  • Their record doesn’t include a primary email address.

  • The status of their primary email address is Do not email — or Requests no email is selected on the Bio 1 tab of their record in the database view.

    Note: In the database view, Do not email corresponds to Do not contact (DNC) for the email address on the Bio 1 tab of a constituent’s record.

  • They used an unsubscribe link to opt out of all messages from your organization. To unsubscribe, constituents can use the opt-out link from one of your messages, or the link that some mailbox providers — including Gmail and Outlook Mail — add to the top of messages.

    Note: Raiser's Edge NXT suppresses records for constituents who opt-out of messages you send from Raiser’s Edge NXT. To suppress them for constituents who used an email from another Blackbaud email solution — such as Online Express — to unsubscribe, use filter criteria when you create the list of recipients.

    Note: When a constituent unsubscribes, the status of their primary email address changes to Do not email.

  • They previously reported a message from your organization to their primary email address as SPAM.

  • Delivery to their primary email address previously failed due to a hard bounce.

It’s important to note that Raiser's Edge NXT suppresses records with hard bounces and SPAM complaints for messages you send from Raiser's Edge NXT. However, other Blackbaud email solutions — such as Online Express — don’t currently suppress them from Raiser's Edge NXT. Until other email solutions suppress hard bounces and SPAM complaints from Raiser's Edge NXT, we highly recommend you manage the quality of your lists to ensure you’re only sending email to engaged recipients.

Note: To suppress records with hard bounces and SPAM complaints from other email solutions, use filter criteria when you create the list.

If you use your organization’s domain in the “from” field when you send email, mailbox providers don’t necessarily recognize the messages are from you because they receive them from Blackbaud’s Mail Transfer Agent (MTA) servers.

To help mail box providers — including the receiving mail server for your organization — verify that you’re a legitimate sender, our email system supports multiple authentication methods for your domain. Since you own your domain, we rely on you to manage the authentication for it.

Also, to ensure your anti-SPAM systems don't filter out email you send to yourself from our servers, we recommend you work with the administrator of your network’s email system to whitelist the following ranges of IP addresses:

  • 66.45.103.0/25 (Transactional email)

  • 69.48.252.128/25 (Transactional email)

  • 216.235.195.0/24 (Bulk/campaign email)

Best practices

To ensure mailbox providers place your messages in recipient inboxes, and to improve engagement, we recommend you follow our recommended best practices.

The Sender Policy Framework (SPF) protocol is an authentication method that enables receiving mail systems to verify the mail servers that are authorized to send email on behalf of a domain.

When a mailbox provider uses SPF authentication, they compare the server that appears in the message header — also known as the long or internet header — to the sending servers that are listed in the Domain Name System (DNS) record for the “envelope from” address.

To authorize our system to send emails on your behalf, access the DNS record for your domain through your domain name registrar — such as GoDaddy, Network Solutions, or Name.com — and add the following to your TXT record for your SPF information:

+include:outboundmail.blackbaud.net ~all

Note: If your TXT record includes older entries such as include:outboundmail.blackbaudhost.com, blackbaudemail.netcommunity1.com, or Blackbaud's IP ranges, remove them.

The DomainKeys Identified Mail (DKIM) protocol is an authentication method that digitally signs part of an email message so that receiving mail systems can verify it wasn’t altered after it was originally sent.

To use it, a sender decides which elements of a message they want to include for the signature — such as the header and body or individual fields in the header — and then configures their system to encrypt those selections with a private key when they send email. When a mailbox provider receives a message with a DKIM signature, they use the public key the sender lists for their domain in the DNS to “unlock” the private key.

To request a custom DKIM signature, contact Support and provide your domain and site ID.

We encourage you to follow these deliverability recommendations.

Content filters like SpamAssassin score email content so mailbox providers can classify and filter unwanted messages. To avoid issues with them, create subject lines that don't use numbers or special characters, and avoid exaggerations such as ALL CAPS, overused exclamation points, and stars or dotted lines. Also, avoid terms such as "Free", "Apply now", "Extra cash", "Home-based", "Opportunity", "Limited time", "Money", and any words that may be considered pornographic. Since anti-SPAM filters also assess message content after they review subject lines, use these same guidelines when you create the body of your emails.

We also recommend you review all of our email best practices.

Note: For an exhaustive list of words to avoid, see HubSpot's The Ultimate List of Email SPAM Trigger Words.

We recommend you access the DNS record for your domain through your domain name registrar — such as GoDaddy, Network Solutions, or Name.com — and add the following to your TXT record for your SPF information:

+include:outboundmail.blackbaud.net ~all

Note: If your TXT record includes older entries such as include:outboundmail.blackbaudhost.com, blackbaudemail.netcommunity1.com, or Blackbaud's IP ranges, remove them.

If your organization uses a custom DKIM signature, contact Support to create a case for our email specialists to manually update it.